Writing to be read can be a difficult task to undertake for anybody, and one that can prove even more challenging when writing specifically for the web. You must capture the imaginations of your readership quickly, without overloading them with information, and point them directly to what they came to find. If they do not locate what they are looking for within a few seconds of hitting your site, they will leave to go searching elsewhere.
Posts Tagged usability
I was recently having a conversation over an English ale with a journalist friend about people posting comments to online newspaper articles. He was initially of the mind that only certain stories should be opened up to public comment, though I brought him round by convincing him that empowering users is the way to generate quality interactions. There are a great swath of psychological studies indicating that if you give people choice more likely to respond in a positive way.
Read more on Empower the users of your site to increase engagement…
Cue science fiction music!
In an Internet long long ago, legend has it that designers would attempt to design webpages to display all their content on one screen. A great change swept the internet and users are increasingly happy to scroll beyond the first page (fold) of text to find what they need. We now take you on a journey, Beyond The Fold!
Read more on Scroll or not to scroll? – A journey beyond the fold!…
The short answer is no, and of course the long answer is nooooooooooooooooo! Lame dad jokes aside, I’ve taken a serious look at this issue, which might seem small, but can have a major impact on user experience.
