With Australia running out of water and the recent media buzz on the Emissions Trading Scheme, it’s impossible to ignore the increasing impact changes in the environment will affect our lives and the way we do business. Increased public awareness has a positive benefit as businesses are expected to operate in a corporate and environmentally responsible manner. All the major energy providers offer ‘green power’ plans which source energy from wind farms, hydro-electric and solar panels. Even the humble beer is getting a green marketing makeover with Australia’s first 100% carbon offset beer Cascade Green (actually not a bad brew) and as the icing on the cake it comes served on a recycled cardboard coaster embedded with seeds. Check back here in a few months to see if it actually grows anything!

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