I was recently having a conversation over an English ale with a journalist friend about people posting comments to online newspaper articles. He was initially of the mind that only certain stories should be opened up to public comment, though I brought him round by convincing him that empowering users is the way to generate quality interactions. There are a great swath of psychological studies indicating that if you give people choice more likely to respond in a positive way.
Read more on Empower the users of your site to increase engagement…
